In Gaelic, whisky means Water of Life and so it is to the many whisky lovers the world over. However, the world of whisky can be a confusing one, with terms like Single Malt, Peat, Cask Strength, Sherry Cask and Bourbon. For someone new to whisky, deciphering what it all means can be hard.
  So whether you want to know the basics, so you can gift your whisky loving family member or friend a bottle or you yourself want to delve into the ever so tasty and varied world of whisky, I shall attempt to demystify all that is whisky without sounding like too much of a pretentious whisky snob.
  Much like wine, there are those countries whose production is steeped in tradition and strict laws regulating the old school values and the non traditional countries left to innovate whilst still paying deference to tradition.
  For many new to whisky, the first question is often, do I spell it whiskey or whisky? To answer this requires a little knowledge of whisky history. Whisky originated in the Gaelic countries of Scotland and Ireland and as is so often the case, regional differences in dialect have resulted in the Irish spelling whiskey with an E and the Scots spelling of whisky without the E.
  The third traditional whiskey distilling country is that of the USA, the American spelling, influenced by all the Irish immigrants is that of whiskey. However, now we have other countries like Japan, Canada and Australia making a big impact on whisky markets.
  These countries, not bound by tradition are free to do as they so wish and as a general rule of thumb, any whisky spelled with an E (Whiskey) is usually of the American bourbon style and those spelled without the E are of the Scottish style. As such I tend to use the spelling whisky, unless referring to Irish or American whiskey.

                          So what is Whisky?
  whisky is a distilled spirit, much like Brandy, Vodka or Rum. It is made by malting barley  (malting is a way of getting the grain to germinate faster and generate alcohol producing sugars), the kiln dried malted barley is then mixed with water and yeast to produce a type of beer (Yes, you need to make a hop-free beer before you can make whisky).
  This beer is then distilled in either pot or column stills before being matured in Oak barrels. Now that may sound relatively straight forward, however the reason whisky is so confusing and varied comes from a mind boggling array of variations, the most obvious are the use and ratios of different grains and the barrels used to age the whisky. Other factors include the use of peat, the water that is used and even the environment around the distillery itself.

              Different styles and types of whisky
  Now we began to get into the area that scares and confuses many new to whisky and that is all the different styles and types of whisky. As this is a beginners guide I have kept to the more common types and my descriptions simple.
          Malt Whisky; Malt whisky is made exclusively from malted barley and is the dram most associated with Scotland, although many other countries like Japan, Australia, India, France and New Zealand produce malt whiskies. For example Limeburners Heavy Peat , Laphroaig 10yr old or Macallan Amber.
        Grain Whisky; Grain whisky is whisky made without using malted barley. Often using wheat and distilled in cheaper column stills, grain whiskies are frequently used to make blended whiskies due in part to them  being cheaper to produce.
        Blended Whisky; As the name suggests, these whiskies are made from different whiskies blended together to create a uniform and consistent whisky. The whisky used may be malt whiskies, grain whiskies and whiskies sourced from other distilleries.
  Many whisky drinkers will scoff at the idea of drinking  blended whiskies as they lack the "snob" value of a Single Malt, however there are a great number of very fine blended whiskies. Blended whisky, accounts for the majority of whisky sales thanks in part to companies like Johnnie Walker that specialise in blending whisky.For example Chivas Regal, Johnnie Walker Black Label or one of my favourites, Nikka From The Barrel.

        Bourbon; Bourbon is a whiskey from the USA and has a unique flavour profile. Only whisky made in America can be labelled as Bourbon, but that is not to say that a Bourbon style of whisky is not made in other countries.
  Indeed, I have a wonderful award winning Sour Mash whiskey ( Sour Mash refers to a Bourbon style that has used material from an older batch to kick start the fermentation process) from Western Australia called Tiger Snake. Strict laws exist in the US surrounding bourbon production, for instance it must be made using a minimum of 51% corn and aged in brand new oak barrels. Examples of bourbon include Jim Beam, Makers Mark, Cougar and Pappy Van Winkle.

        Rye Whiskey; Rye whiskey must be made from at least 51% Rye and is generally made in the USA or Canada. Rye whiskey tends to have a spicier taste examples include Knob Creek Rye, Bulleit Rye and Michters Rye.
        Corn Whiskey; A uniquely American whisky made entirely from Corn. Corn whiskey tends to be relatively bland and as such is usually used in blending.
        Irish Whiskey; Naturally, Irish whiskey must be made in Ireland. Nearly all Irish whiskey is triple distilled which gives it's unique smoothness. Brands such as Teeling, Jameson's and Tullamore Dew are all Irish whiskies.

        Scotch Whisky; One can hardly talk about whisky without delving into the whiskies from Scotland. Like Bourbon, strict regulations are in place controlling many aspects of whisky production. Scotch whiskies rarely use new oak barrels, preferring to add unique flavours from casks previously used to mature Sherry, Port, Pedro Ximenez etc.
  To make things more confusing for the beginner, Scotch whisky is divided into 4 regions, Lowland, Highland, Islay and  Speyside all with characteristics unique to the region. ( with some rebellious exceptions). Many maps will include the Cambeltown region as well, however it is no longer recognised as an official region.
        Speyside; Nearly half of Scotland's distilleries are in the Speyside region. Known for Lighter and Sweeter whiskies. The areas distilleries include Cardhu, Glenfiddich and The Macallan.
        Lowland; Only 3 distilleries now remain in the area once famed for its triple distilled floral and light whisky. These are Auchentoshan, Bladnoch and Glenkinchie.
        Highland; By far the largest region, so a big variation in flavours can be found although honey flavours as well as a much dryer style are common. Notable distilleries include Aberfeldy, Dalmore and Glenmorangie.
        Islay; The boldest and most polarizing whiskies are found here on this tiny island of Scotland's West coast. Islay malts are not really for the beginner with strong flavours of salt from the ocean, Iodine from the seaweed in the peat and a real punch in the face of pure peaty smoke.
  Whilst at first it sounds decidedly unappealing, Islay Malts are among the most idolised around the world. That peaty smoke is an aquired taste, but once you develop a taste for peated malts then you will want nothing else. 
              Peated Whisky; Peated whiskies polarize even the most devout whisky drinkers, but was exactly is peat and why does it affect the whisky so much? Well peat is simply the decaying (mostly) vegetable matter found in bogs.
  Peat has been used for centuries as combustible heat source, it is readily avaliable in Scotland and burns well and long, it also produces a lot of smoke. Using this peat in the kilns to arrest the germination of the malted barley leaves the grain infused with an intense smokiness.
  Dependant on the peat itself the flavour that is imparted will vary. Different distilleries will allow the smoke to do its magic for differing amount of times resulting in variations of smokiness. Aside from the very obvious smoke, peat can impart flavours reminiscent of moss, bacon or even iodine and can leave tastes of nuttiness, creaminess, citrus fruits and the saltiness of the ocean. Whiskies from Islay are renown for their peatiness .

              Whisky producing countries.
  Whisky is now produced all over the world in more than 20 countries. With many countries producing whiskies that deservedly win international awards.
  Whisky production began in either Ireland or Scotland ( Much debate still exists) and both countries remain major whisky producers. Irish whisky was once the most popular in the world but now pales in popularity behind Scotch and Bourbon.
  In the America's we see whisky from both Canada and the USA. Bourbon from Kentucky in the USA is one of the worlds most consumed spirits.
  Europe whilst not ones first thought for whisky production beyond the borders of Scotland and Ireland sees whisky produced in a number of countries. France, Denmark, Finland, Germany, Sweden, The Netherlands and Wales all produce Whisky.
   South Africa is starting to develop a reputation for producing some great whiskies and is considered one of the regions to watch.

  From Oceania we see whisky produced in Australia and New Zealand of a very high quality. Indeed the Southern Island State of Tasmania has over 20 distilleries. Australian whisky is fast developing a reputation for high quality low volume boutique distilleries with whiskies from both sides of the country being hailed as among the worlds best.
  Asia is perhaps not the first region you think of when mentioning whisky, however Asia consumes more whisky than anywhere else which would perhaps explain why it is also the largest producer. In fact India consumes nearly half of the worlds consumption of whisky each year and is also know to be the largest producer in the world.
  However, due to lax regulations, much of what is labelled whisky in India would not be labelled as such in other countries. Having said that, India does produce its own fair share of fine single malt whiskies such as Amrut and Paul John

   The Taiwanese distillery of Kavalan, as the countries only distillery has produced whiskies reknown the world over and won many prestigous awards.
  Japan is now seen as the hottest whisky producing region in the world.  In fact the prices for Japanese whiskies in the past few years have skyrocketed to the extent that prices outside of Japan are viewed by many as too high.
  So why the rising prices? Quite simply, the reknown eye for detail of the Japanese has seen them produce some of the best whiskies in the world. Japan is now famous for its high quality Single Malts but also produces some wonderful blended whiskies like Nikka From The Barrel. Hibiki, Yamazaki and Nikka whiskies sell out so quickly they become collector items lusted after the world over.

                                 Whisky Terms
  One aspect of the world of whisky that confuses everyone new whisky is the abundance of terms. Being able to decipher a label and all its information will go a long way to understanding whisky.

•  Age. The time the youngest spirit used has spent maturing in oak casks. Whisky doesn't mature in the bottle.
• Angels Share. This is the term used to describe the alcohol that is lost by evaporation whilst the whisky is maturing in wooden casks. Typically around 2% but climate may increase this figure.
• ABV. Alchol by volume or the term used to describe the percentage of alcohol in whisky. 
• Barrel Number. Some small producers will release whiskies from a single barrel. These will come with a barrel ID and information on how many bottles from the barrel. i.e 204/338( the 204st of 338 bottles from that cask)
• Blended Whisky. A whisky made by blending together single malts or grain whisky. This is done to produce a whisky that will remain consistant year by year.
• Bourbon. An American whisky made from a minimum of 51% corn and aged in new Oak barrels.
  
• Bottle Strength. Unlike Cask strength, bottle strength has been diluted by the master Distiller to a ready to drink strength.
  
• Cask. A wooden barrel usually made of Oak used to mature the whisky. The tanins from the wood impart the whisky with both flavour and colour.
• Cask Finish. Involves the practice of finishing the maturation in a second our third barrel. This is done to add extra complexity and flavour from differing cask types.
• Cask Strength. Whisky that is bottled undiluted straight from the cask. Cask strength whisky is generally between 40% to 65% ABV. In general, the idea of a Cask Strength whisky is to allow the drinker to add water to there own taste, however many whisky drinkers prefer to drink Cask Strength whiskies neat. Probably best for a newbie to stay clear of Cask Strength whiskies unless guided by someone with experience, the alcohol burn can be felt in the nose, mouth and throat.
• Charring. This refers to the process of burning the inside of a barrel before adding the spirit. Doing so enables control over the transfer of falvours from the cask into the spirit.
• Chill Filtered. Some whiskies are chill filtered to remove substances that can make the whisky slightly cloudy when chilled or adding water.
• Cooper. A highly skilled tradesman who makes and repairs the watertight barrels.
• Distillation. The process whereby the mildly alcoholic "beer" is heated allowing the alcohol to evaporate before condensing and being collected.
• Dram. A scottish term for a glass of whisky.
• Fermentation. The act of turning sugars into alcohol.
• Islay. A small Scottish island famous for its peated whisky.
• Kiln. A large drying room where malted barley is heated and dried to stop the germination. Kilns are sometimes heated by a peat fueled fire leading to a distinctive smoky flavour.
• Kentucky Bourbon. Bourbon made in the US state of Kentucky.
• Malt. The result of malting
• Malting. The process of turning the starch in Barley into sugar. The grains are soaked in water and allowed to germinate.
• Maturation. Allowing the spirit time to develop flavours by drawing oils and tanin from the wood. Wood being porous, allows oxygen to contact the spirit as well.
• Oxidation. The effect that oxygen (from the air) has on the whisky. Once a bottle is opened then air is let into the bottle allowing oxidation to begin. The emptier the bottle the more oxygen in the bottle. Each bottle will be effected differently and at differing rates. I find that sometimes a bottle left open for a year can change quite a bit, sometimes for the better and sometimes not. Often the result is simply the whisky losing some of its flavour.

                             Drinking whisky
  There really is no right or wrong way, drink it as you enjoy it. However, mixing a good quality whisky with cola will drown out all that makes that whisky special. My advice is feel free to mix a cheaper blend (I myself use JW Black Label for mixing), but drink your better whiskies without mixing.
  Whilst that sounds simple enough, we now delve into neat v ice v water. An age old whisky debate. In my opinion, each whisky needs to be treated differently and so you need to work out with each whisky how you prefer it.
  My preference is to never use ice, I find chilling the whisky masks many of its glorious subtleties. I will normally try my whisky neat, that is, straight out of the bottle and into the glass.
  I will then taste it adding no more than 1/2 a teaspoon of bottled water between tastes until I find it just right. The adding of a small amount of water "opens" up the whisky and it is frequently quite incredible the difference it can make. Of course, a cask strength whisky is likely to take more water as it has a much higher alchohol content to start with.

  After all of this, my advice to any whisky newbie is to try, try, try. Plenty of liquor outlets and hotels offer tasting evenings accompanied with great advice from experts.
  Due to the large variety within the world of whisky, you need to find your own taste preferences. For instance whilst I enjoy most whiskies, my own preferences is for a lighter styled, bottle strength, Sherry cask finished whisky.
  If buying a bottle for a family member or friend, my advice would be to find out their preferences first and use that as a starting point. You can do this a number of ways, obviously asking them directly can work but it takes away some of the element of surprise.
  You can ask a significant other or you can have a look yourself at what they carry in their liquor cabinet. Then using some of what you now know, you should be able to know what to look for.
    Slainte.

    Dictionary.com describes style as "a mode of fashion, as in dress, especially good or approved fashion; elegance; smartness". Whereas, for me, a persons sense of style, is the way a person chooses to portray themselves aesthetically.
    A persons style should reflect who they are, who they wish to be and how they would like others to view them. So how then with all these subtle complexities, do we discover our own sense of style?
    In truth, the answer to that is to say "Over Time". A personal sense of style is something that evolves, something that begins as a foggy haze of influences and likes and which over time begins to come in to focus, resulting in a your own unique look and a sense of self confidence and worth.
   On the surface, one would imagine that any search for a personal sense of style would begin simply in buying clothes you like, but starting here will see you waste money and slow down your style discovery.
    Sure, most of us have an idea of what we like and what we don't like, some even have a concept of how they wish to look. However, to truly discover your own personal style means first to discover who you really are, or at the very least, begin that journey.

                                                              The Edit
    So once you have a concept of who you really are, the next step is to begin building your wardrobe. My piece of advice here is to do so slowly and allow it to grow.
    If you go out and buy an entire wardrobe full of outfits, you may find that whilst they are good outfits and you look great in them that they may not fit your evolving style. The best way is to first of all edit your current wardrobe. Remove everything and only put back that which you would want to wear now that you are focusing on a sense of style.
    Now you need to look at what you have and what is missing, thinking primarily of the current season. If it is Summer, no point in worrying that you no longer have heavy jackets and jumpers, that can wait until it is indeed cold and wet.
    Regardless of the season, I always find that long is best, long pants look far smarter than shorts and a long sleeved shirt with the sleeves rolled up is always a better look than a short sleeved shirt. Again, no need to rush out and purchase bulk outfits, looking at your edited wardrobe should tell you if you have any complete outfits and what you lack.
    Do you lack pants, shirts or footwear? If this is the case, then go and make a few small purchases to plug the gaps. Just remember we are talking essentials at the moment, as your sense of style evolves you will add more items and no doubt retire many more too.
   For many, you will be surprised to see that you still possess a complete wardrobe, this would suggest that you already dress well even though you are yet to fully develop your own personal style.

                                                     Do your research
    Now comes the fun part, developing your unique style sense. I would suggest, if you haven't already, getting on social media, start following some style influencers, men's wear lines and  bloggers, maybe subscribe to a men's fashion magazine (most are available in a digital e-format) and simply get a concept of current fashion trends.
    I personally follow many  of my favourite menswear stores/producers on social media such as Tarocash, Gordon Rush, Blazer, David Jones and Dapperscene. Magazines like GQ, The Journal and Men's Style are an invaluable source of style trends.
    However the best source of information is from fashion influencers and bloggers such as The Stylish Man, The Sartorialist, Inspiration Style, The Art of Manliness and my personal favourites Gents Lounge and Blake Scott. Become (within reason) immersed in the world of men's fashion and gauge what you like.
                                                            One at a time
    Your next step is to start with one purchase at a time and begin refining your look. There are two ways to approach what to start with, the first and most logical, is to identify an item of clothing you wish to upgrade.
    I would recommend a larger statement piece such as  a sports coat or shoes. Get a specific idea of what you are looking for, i.e. tan double monkstrap shoes and go and seek them out, don't rush the purchase, buy quality and shop around.    
    The second and less logical way is the way I went about things. As I mentioned in an earlier blog entitled Red Suede Shoes and a Blue velvet Jacket, my journey began with seeing a pair of red suede shoes in a store window.
    I fell in love with them, but did not buy them at first, waiting about two weeks before doing so. In other words, you can start with an item you find that you cannot get out of your head and desire really badly. Of course I would recommend against pure impulse buying and suggest you allow yourself a cool down period before actually purchasing.

     Once you have your first item that is a step up from your usual purchases, bit by bit start adding more. Making single, considered purchases is the key here. In my case I purchased my red shoes and next was the blue velvet jacket.
    But I certainly was in no hurry to buy , buy , buy. You need time with each new item, time to wear them, see how you feel in them, gauge peoples responses and in essence get an idea of if they are part of your burgeoning personal style.

    That old saying that "Clothes Maketh The Man" may have an element of truth to it but your sense of style should go beyond just your garments and footwear. Accessories play an important part and provide the perfect opportunity to individualize your look, whilst adding highlights of texture and/or colour.
    Accessories include, ties, watches, jewellery and much more and I have discussed there use and impact in a previous two part post dedicated solely to their use, Accessories: Style items that add pop Pt1! and Accessories: Style items that add pop Pt2!
    Lets too, not forget that your hairstyle is an vital part of your look, so once you begin to develop your sense of style with your attire, I would recommend talking with your Hairdresser about styles that may suit you better.
   

                               So how do I know if I'm on the right track?
    The simple answer to this is that only you will know. Remember that this is your own personal style. If you like it, then ultimately it is right.
    Of course it is always best to ask yourself a few questions every now and then. Do I look good? Do I feel good? Does what I'm wearing give me confidence? and perhaps most importantly, Do I feel like myself and comfortable? This is all about you, so it really is only your opinion that matters.
    It is important to remember that style should also be an evolving creature. Fashions can change at an alarming rate and you will need to change with them. For instance the current sockless trend is likely to disappear within the next few years and anyone sporting the sockless look then will look quite ridiculous.
    So keep up with your trends on social media. Other things to remember are style basics, buy quality items, ensure you have a good fit by getting your clothes altered to fit, look after your wardrobe by keeping your clothes ironed and your shoes polished. Ensure your outfit is clean and fresh and should it start to get a bit tatty, either replace it or get it repaired.